Shot over five days in late April 2014 in the Italian alpine resort of Sauze d’Oulx as part of Pharrell Williams partnership with the United Nations International Day of Happiness 2014.
The video production involved over 100 people co-ordinated by co-producer, Jill Couzens, along with hotels, passes, venues and much more. My main tasks were directing, cinematography, editing and other post-production.
The weather changed pretty much every day during the shoot – from summer-like sunshine to heavy snow (by way of rain, of course!) creating its own problems that had to be overcome.
Of course, the main focus of the video is the people and they were unfailingly brilliant, helpful and ever-ready to make the video what it is.
Now we’ll be looking forward to International Day of Happiness 2015!
Pharrell Williams website celebrating the ground-breaking video 24 hours of Happy can be found here.
To get in touch about your video production needs in Devon, Cornwall, Somerset and Italy or wherever – whether for tourism, business or charity, get in touch here for a chat.
Some images from the video can be seen here