Part of an ongoing project, this image shows the shoot in progress of gold medal winning snowboarder Jazmine Erta. Jazmine is the Italian World Junior Freeride champion.
The portrait was photographed utilizing a portable strobe set-up on a very cold March day high up in the Italian Alps. The final images of Jazmine and other gold medal winners will be released later in the year for the project launch.
Shot on location with a mobile lighting/studio set-up, these images (a very small selection displayed here) were part of programme to have everyone within the company photographed professionally for email signatures and internal corporate business uses; that is, everyone from ground floor workers to managers and office staff (200+ people). The company manufactures products in Devon for sale all around the UK.
The idea was to have some realism within the photos – not everyone would be pristine (ie maintenance workers would be dusty etc) and the photography would use a classic style of lighting to achieve genuine and honest images of the staff. This was complemented by the use of monochrome images and a black background.
I have to applaud the company for this creative approach, the images to my mind work really well and are a refreshing change from the normal corporate head and shoulders photographs.
Many thanks to the company involved for permission to publish these photographs here.
