Images for this twin hotel launch (Le Chapteau and Hotel Saint Louis) were needed during the launch week for immediate web use as were the PR editorial images of the invited celebrities. In addition, images were needed for brochure and direct mail use at the end of the shoot. Interiors and exteriors were required along with mountain-top images of the Flexiski ski staff.

The emphasis was on the quality of the product and a desire for atmospheric, sometimes darker images in a semi chiaroscuro style.