happy sauze d'oulx video production by Lightworks

Happy Sauze

The launch of Sauze d’Oulx Happy Video


Shot over five days in late April 2014 in the Italian alpine resort of Sauze d’Oulx as part of Pharrell Williams partnership with the United Nations International Day of Happiness 2014.

The video production involved over 100 people co-ordinated by co-producer, Jill Couzens, along with hotels, passes, venues and much more. My main tasks were directing, cinematography, editing and other post-production.

The weather changed pretty much every day during the shoot – from summer-like sunshine to heavy snow (by way of rain, of course!) creating its own problems that had to be overcome.

Of course, the main focus of the video is the people and they were unfailingly brilliant, helpful and ever-ready to make the video what it is.

Now we’ll be looking forward to International Day of Happiness 2015!


Technical

color grading the video in Davinci Resolve

Colour grading the video in Davinci Resolve

The video was shot using Visioncolor presets and edited in Premiere Pro CC and After Effects CC. Colour grading was done in Davinci Resolve using Visioncolor Osiris LUTs.

Further Information

Pharrell Williams website celebrating the ground-breaking video 24 hours of Happy can be found here.

More information about the United Nations International Day of Happiness can be found here and here

To get in touch about your video production needs in Devon, Cornwall, Somerset and Italy or wherever – whether for tourism, business or charity, get in touch here for a chat.

Some images from the video can be seen here

Happy Sauze Video

alpine hapiness courtesy of Pharrell Williams

producing video in Italy here at the bar della seggiovia with dj ItaliaNoir

There’s been an outbreak of alpine happiness in the Italian ski resort of Sauze d’Oulx as we’ve been shooting the resort’s Happy video to help promote it in social media along with, of course, supporting the UN International Day of Happiness.

The video production team has included producer, Jill Couzens, who has been an absolute star in arranging, co-ordinating and managing which makes my job, dealing with the creative along with the technicalities in shooting the video, much easier.

Every kind of weather made an appearance – from bitterly cold blizzard conditions to bright sunshine by way of a little rain at lower levels. Being the winter season’s end was very useful in ensuring the “real” people working in the resort were available to take part – and take part they did with enthusiasm, energy and ideas.

More details soon – in the meantime here are a few screen shots to give a sample of La Vita Felice.

one of the video contributors to the video production Happy Sauze
one of the video contributors to the video production Happy Sauze
one of the video contributors to the video production Happy Sauze
video production in the alps of sauze d'oulx happy video showing premiere pro video time

Westward Ho!

shooting video at Westward Ho Devon

Creative Video of surfer in Westward Ho North Devon

A test desaturated yellow colour grade using a still from the shoot

Shooting a video can be tough, especially when the sun is out and the temperatures finally creep up to 16C. This is a still from one of the longer term video projects I’m currently engaged with. Today’s location being Westward Ho! in North Devon – a place, I have to admit, that I have rarely been to before now. Ice cream vans, cafes selling great coffee and great weather. What’s not to like?

Colour grading a film or video is an immensely difficult art – for people not used to it at least. It can take weeks to do. Here I’m just experimenting with ideas and looks, in particular the warm, yellowish (Kodak film), washed-out (i.e. desaturated) and vintage look suits the images but may not suit the film in its entirety.

This video, being kept under wraps pro tem, will hopefully be ready in late 2014.

Exmoor Beast Video

One of the toughest sportives of the season, The Exmoor Beast (starting in the Devon town of Tiverton), takes riders up both the pleasantly rolling and leg-burning hills of Exmoor in Somerset. Beautiful scenery is thrown in for free as is the obligatory dose of unpredictable and sometimes seemingly vindictive West Country autumnal weather.

The decision to make the video black and white was simply for aesthetics – an artistic decision.

More information http://www.exmoorbeast.org.

Technical:
5d mark II w/ Magic Lantern
25fps
Premiere Pro
After Effects
Magic Bullet Looks.